A public service announcement informs the public with the objective of raising awareness towards a social issue. Gun control is an issue that has been around for decades that still continues to be an issue. It can happen anywhere at any time whether it happens in a school or in someone’s own home. The concept was to bring to light how the world needs change and reform gun control. These posters express what our reality should be like versus how it actually is. The red color pallette represents the pain and suffering not only victims go through, but as well as their families and friends.