Packaging is an essential part to branding. Leo Cosmetics is a makeup company based off of the Zodiac sign. The brand isn’t just for Leos to embrace but rather share with the other astrolical signs and push them to unleash their inner lion. The lion logo symbolizes the animal that resonates with the sign. It was designed to be simple but powerful at the same time to pull out that characteristic of the Leo Zodiac sign. A yellow texture is used consistently through the packaging to add dimension and interest to the packaging as a whole. The packaging includes imperative items such as the declaration of the product, volume of the product, and responsibility of the product.