Resin Stories is a resin art small business that tells a story through each piece of art. The branding for this business is minimal and simplistic to create a professional business aesthetic. This is accomplished with the neutral color pallette and choice in the use of the font ‘Bodoni 72’. A square business card, letterhead, envelope, and logo, was designed to build a concrete brand for Resin Stories. As the owner and creator of Resin Stories, it is very important that the design elements reflect the business itself.